Sami specialises in search engine optimisation, paid search advertising and analytics, bringing to Paradigm years of online marketing experience. After graduating from the top business school in his home country Finland, he started consulting large multinational companies in the three fields of performance marketing. This path eventually led him to move to London to work in SEO at the largest digital performance agency in the UK, where he met Sean.
Sami has launched SEO and paid search campaigns for global clients in the finance, travel, and energy sectors as well as provided analytics insights for large B2B companies. Having lived abroad for most of his life in countries like the USA, Japan and Malaysia, he sees adaptability and patience as some of the character traits that he appreciates the most. With his passion for marketing and data, he enjoys coaching companies and helping them grow and succeed.